Google Analytics: Key Concepts and Quick Wins

at General Assembly - Downtown

Course Details
$55 8 seats
Start Date:

Tue, Feb 04, 6:30pm - 9:00pm

Next start dates (1)

Downtown, Downtown/Northeast
360 E 2nd St Ste 400
Btwn S Central Ave & S San Pedro St
Los Angeles, California 90012
A computer will not be provided.
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Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Keith Nishida

What you'll learn in this google analytics training:

Google Analytics for Beginners: Key Concepts and Quick Wins

Google Analytics is a free tool used by over half of websites today that empowers organizations to measure what people are doing on their website or app. In this class, you’ll learn the basics of how to use Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

Start identifying what data matters most to your business, understand what Google Analytics is good at measuring and the role it should play in informing your decisions to create a remarkable customer experience.

  • What Google Analytics is measuring and how it works
  • Navigating Google Analytics and finding find insight in the default reports
  • How to install Google Analytics on your website
  • Basics of configuring Google Analytics for more accurate data
  • Important terminology and what different numbers really mean
  • Setting up goals and conversions in your reports
Bring a laptop to class. If you have Google Analytics on your website or app, you can use your own Google Analytics account to learn in class. If you have access to your company’s account but are not an Admin User, you may want to also use the Demo Account so you can learn about all the features.

If you do not have a Google Analytics account yet, you can use the Google Analytics Demo Account. 

Here’s how to set it up:
  • Create a Google Account - this can be with your Gmail address or another email address.
  • Create a Google Analytics Account
  • Add the Demo Account to your Account – click the Access Demo Account link and agree to Google’s T&Cs and the account will be added to your Google Analytics Account
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (2)
Start Date Time Teacher # Sessions Price
6:30pm - 9:00pm Keith Nishida 1 $55
6:30pm - 9:00pm Keith Nishida 1 $55

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Reviews of Classes at General Assembly (2,334)

(2334 Reviews)
Google Analytics: Key Concepts and Quick Wins
Reviewed by Anonymous on 9/23/2019
My biggest disappointment was that there was so little time spent actually in Google Analytics. The first nearly 2 hrs of the class were about what GA can do theoretically but nothing practical or applicable. We spent a considerable time (30+ minutes) on A/B testing which obviously GA can help you report, but requires enormous technical implications, including setting up Ads for your website, etc., none of which anyone in the class had asked to learn. We were there for the basics, and A/B testing is pretty advanced in my opinion. My expectation is that we would go into GA, look at all the features of it and talk through each section. Then we would talk about what each section would do. Then we could speak theoretically about how to apply it. I was extremely disappointed.
Google Analytics: Key Concepts and Quick Wins
Reviewed by Whitney Z. on 4/16/2019
Google Analytics: Key Concepts and Quick Wins
Reviewed by Whitney Z. on 4/11/2019
Google Analytics: Key Concepts and Quick Wins
Reviewed by Anonymous on 8/2/2018
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School: General Assembly

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