Social Media Industry & Portfolio

Discover the secrets to success in the booming field of social media marketing and gain an edge in the job market with Noble Desktop's comprehensive course on optimizing your social media presence and building an impressive portfolio.

All levels
18 and older
$975
Earn 9,750 reward points
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Start Dates (3)

$975

Wed, May 29th, 10am–5pm EDT

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Wed, May 29 at 10:00am - 5:00pm
Mon, Jun 03 at 10:00am - 5:00pm
Wed, Jun 05 at 10:00am - 5:00pm

Tue, Aug 13th, 10am–5pm EDT

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Tue, Aug 13 at 10:00am - 5:00pm
Thu, Aug 15 at 10:00am - 5:00pm
Fri, Aug 16 at 10:00am - 5:00pm

Tue, Sep 17th, 6–9pm EDT

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Tue, Sep 17 at 6:00pm - 9:00pm
Thu, Sep 19 at 6:00pm - 9:00pm
Tue, Sep 24 at 6:00pm - 9:00pm
Thu, Sep 26 at 6:00pm - 9:00pm
Tue, Oct 01 at 6:00pm - 9:00pm
Tue, Oct 08 at 6:00pm - 9:00pm

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Description

What you'll learn in this social media marketing training:

Learn about social media marketing career opportunities, start building a portfolio, and optimize your social media presence for job success in this capstone course.

Social media has created a whole new industry field for careers. Many are under the marketing or public relations umbrella. These careers include social media management, content creation, and much more. In this course, students will create an earned-first creative project for their portfolio as well as update their resumes and social media presence to be prepared for these new social media job opportunities.

This course has a prerequisite:

Participants should have knowledge equivalent to the Social Media Marketing Certificate (which includes this course).

What You’ll Learn:

Learn about earn-first creative thinking
Create personal ideas and learn how to showcase them in a portfolio
Resume and LinkedIn optimization
Social media presence optimization

Course Syllabus

Section 1 - Brand Research & Building

Understanding the Competitive Landscape
Build Your Brand
Understanding the Earn-First Approach

Section 2 - Social Campaign Development

Portfolio Project Brief
Portfolio Project Development

Section 3 - Networking for Social Media

Networking Optimization for LinkedIn
Building a Network

Learn more about Social Media Industry & Portfolio at Noble Desktop.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Also available in-person in NYC

Syllabus

Section 1 - Brand Research & Building

Understanding the Competitive Landscape

Examples of successful social campaigns
Examples of social media portfolios

Build Your Brand

Research brand goals
Define target audience
Define what makes you unique
Determine brand voice
Determine your visual identity
Consistency in online presence
Creating your own brand image with references

Understanding the Earn-First Approach

Establish your audience’s needs
Earn-first approach
How to make creative ideas
Incorporating gamification and/or call-to-action

Section 2 - Social Campaign Development

Portfolio Project Brief

Introduction to client brief
Establish a target audience
Establish a project purpose

Portfolio Project Development

Establishing the project challenge
Creating a valuable insight through research
Develop a big idea solution
Create concept mock-ups
Showcase how it will earn coverage through research
Establishing brand ambassadors
Media and social coverage mock-ups

Section 3 - Networking for Social Media

Networking Optimization for LinkedIn

How to clearly showcase your skills and experience
Sharing content and engaging the community
Reaching out to hiring managers
Finding companies and organizations to follow
Building a lasting network

Building a Network

Compiling a list of successful professionals
Reaching out to book informational interviews
Career considerations
Conferences and Summits

Refund Policy

Students may cancel up to 14 days before the class/program start date and receive a refund, less the registration fee (10% of the undiscounted course price).
Cancellations within 14 days are not permitted, but students may reschedule up to three business days before the class start date.
For cancellations and reschedules, please email us at [email protected]"

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Noble Desktop is a renowned educational institution that specializes in providing comprehensive training in various creative and technology-related fields. Established in 1990 and headquartered in New York City, Noble Desktop has earned a stellar reputation for its high-quality courses and innovative...

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