Marketing 101: The Essentials

You’ll start with a brief overview of marketing to cover the basics before focusing on what your business really needs. It’s that simple when you focus on the essentials. 

You will be able to select the priorities:

• Defining the business and its place in the market — positioning
• Defining the client — who am I talking to?
• Reaching the client — making the right media choices
• Engaging the client — content strategy and creative ideas
• Putting plans into action — the art of organization and execution

Val Holwerda, an experienced and award-winning marketing executive and founder of Marketing 101: The Essentials will run the workshop, every step of the way. Also included is an hour-long, one-to-one personalized follow-up with Val, arranged for the month following the workshop. Perfect for clarifying, optimizing, and fine-tuning your approach without delay.

WHO IS THIS FOR?

The Essential Workshop has been specifically created for small businesses and start-ups that don't yet have a coherent marketing plan. If you want actionable insights and a clear structure that will help you grow your business and improve your profile, this is for you. And because everything is focused on active and personal participation, you’ll be making progress every minute.

For a bit of perspective: there are no magic tricks here, or promises of easy answers, or supersonic results. You’ll spend two hours and come away with a view of the basics and with a roadmap of where to start in. The follow-up meeting will help you solidify the plans you have thought through in the workshop.

The tuition is generously low. This is an early entry point. You are just starting out. The Essential Workshop is designed to give you the boost, and direction, and jumpstart you need. It will be a pleasure to see you off on your journey. Tuition includes 2 hours interactive session plus one-hour follow up that is one-on-one. Handouts available