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Marketing 101: The Essentials

The Essential Workshop takes a highly personalized approach that makes all the difference. Limited to just 3-4 participants to maintain focus, it delivers hands-on, interactive participation opportunities. It's a 2-hour deep dive, creating actual marketing solutions for your business plus a one-on-one follow-up session. From the moment you get started, you’ll be taking back control of your marketing like never before.

  • Beginner
  • 18 and older
  • $150
  • Earn 10% Rewards
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  • Interacive Live Zoom
  • 2 hours

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Class Description


What you'll learn in this marketing class:

You’ll start with a brief overview of marketing to cover the basics before focusing on what your business really needs. It’s that simple when you focus on the essentials. 

You will be able to select the priorities:

  • Defining the business and its place in the market — positioning
  • Defining the client — who am I talking to?
  • Reaching the client — making the right media choices
  • Engaging the client — content strategy and creative ideas
  • Putting plans into action — the art of organization and execution

Val Holwerda, an experienced and award-winning marketing executive and founder of Marketing 101: The Essentials will run the workshop, every step of the way. Also included is an hour-long, one-to-one personalized follow-up with Val, arranged for the month following the workshop. Perfect for clarifying, optimizing, and fine-tuning your approach without delay.


The Essential Workshop has been specifically created for small businesses and start-ups that don't yet have a coherent marketing plan. If you want actionable insights and a clear structure that will help you grow your business and improve your profile, this is for you. And because everything is focused on active and personal participation, you’ll be making progress every minute.

For a bit of perspective: there are no magic tricks here, or promises of easy answers, or supersonic results. You’ll spend two hours and come away with a view of the basics and with a roadmap of where to start in. The follow-up meeting will help you solidify the plans you have thought through in the workshop.

The tuition is generously low. This is an early entry point. You are just starting out. The Essential Workshop is designed to give you the boost, and direction, and jumpstart you need. It will be a pleasure to see you off on your journey. Tuition includes 2 hours interactive session plus one-hour follow up that is one-on-one. Handouts available

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Refund Policy

Due to the small size of the group, the Cancellation and Refund policy is firm. We will attempt to place someone from the waiting list if possible and if we do, your tuition will be refunded, whatever the time frame. Otherwise, the following timing applies:

  • 35 business days: 100% refund of original payment,
  • 15 business days prior: 50% refund,
  • Less than 15 days: refunds are not available.

What if my plans are uncertain?
If your plans are uncertain, consider scheduling for another date.

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Marketing 101: The Essentials

Val Holwerda:

Why Marketing 101?

I started this workshop after years of working with business owners who were experimenting in all areas or marketing and spending money – sometimes major money – as they went along, generally in a haphazard fashion. Studies unequivocally and repeatedly  show that...

Read more about Marketing 101: The Essentials

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Marketing 101: The Essentials

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