Learning Objectives:
Monetize your music, art, and creative passions with effective artist branding! Learn to craft a distinctive brand that not only captures your artistic essence but also drives sales and opportunities. This course gives you the tools to define your artistic vision, create a cohesive visual and narrative brand, and leverage social media and online platforms to connect with your audience and other industry professionals. Unlock the potential to turn your artistic vision into a profitable and sustainable career.
Course Outline
Artist Branding
- What it means in 2023 and Beyond
- Examples of Solid Artist Brands cross-genre
- What You Need to Get Started
Artist Brand Strategy
- Uncovering your Music Brand Goals
- Determining your best Brand Buying audience(s)
- Breaking Down your Genre
- Determining Brand Assets, Value and Protection
- Artist Brand versus Band Brand - How to separate and leverage
- Q&A on Strategy
Artist Brand-Building & Visibility
- The Starting Blocks of Building an Influential Artist Brand
- Designing your Artist or Band Brand
- Defining an Appropriate Social Brand Channel and Content Strategy
- Co-Marketing outlets, the Brand & Daily Social Media
- Online Platforms for Distributing Your Music
- Online Platforms for Performing Your Music
- Artist Website and SEO
- Artist PR and Publicity
- Q&A on Brand-Building
Monetizing the Artist Brand
- Merchandise and Your Artists Brand - Best Practices
- Streaming revenues and other ways of selling your music
- Show ticket sales and online performance fan donations
- Sync Opportunities Overview
- Endorsements - How they Happen
- Building Online Relationships to Drive Up National and International Interest
- Q&A on Monetization
What's Included
- Pre-class Survey
- Presentation
- Q&A
- Workbook for In-class Exercises
Note: Bring a valid ID upon building entry.
