How do you develop and deliver impactful, persuasive, and powerful communication to your audience? What are the key techniques and tools that should be used to transform your audience? Why are public speaking skills critical to your ability to influence and lead?
This course spans the lifecycle of content development and impactful delivery. Exercises range from storytelling principles to the psychological challenges of delivery. This is an highly interactive course designed to strengthen influence skills and move your audience.
Course Objectives
We will focus on the logical and emotional elements of persuasive communication. By the end of the course you will be able to:
- Build powerful content that tells a cohesive and compelling story to your audience
- Conduct a comprehensive audience analysis that can be applied to your message
- Deliver presentations that are memorable, authentic, and persuasive
- Tell stories that connect to ‘why’ and create opportunities to influence
Course ContentPurpose & Audience Analysis
- Identifying purpose and outcome - ‘why’
- Setting logical and emotional objectives
- Analyzing your audience
Content Construction & Editing- Gathering content – logical and emotional
- Storyboarding
- Editing – leveraging audience analysis
- Storytelling methods
Presentation Delivery & Feedback
- Rehearsing and presentation styles
- Applying feedback
- Overcoming challenges and managing nerves
Pre-Work:A light pre-work assignment (10 minutes) will be sent upon signup.
Complementary breakfast (coffee, fruit, bagels) will be served at 9am. The course is followed by an optional networking happy hour at 4:30pm.
