Design Thinking™

at Columbia Business School - Morningside Heights

(9)
Course Details
Price:
$6,550 3 seats left
Start Date:

Tue, Mar 31, 8:30am - Apr 02, 5:30pm (3 sessions)

Next start dates (1)

Location:
Morningside Heights, Manhattan
3022 Broadway Uris Hall
At W 116th St
New York, New York 10027
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 25
Teacher: Adam Royalty

What you'll learn in this strategy training:

Design Thinking: Innovation Strategy for You and Your Organization

Design Thinking attempts to inspire the essential element of creativity, the ability to take an abstract idea and create something with it. In the simplest terms, Design Thinking is ‘a formal method for practical, creative resolution of problems or issues, with the intent of an improved future result.’ It’s a methodology for actualizing your concepts and ideas.” 

Design Thinking: Innovation Strategy for You and Your Organization is a collaboration between the Columbia Entrepreneurship Design Studio and Columbia Business School. Participants will learn how to use the methods and mindsets of design to drive customer-focused innovation in their own organizations.

Many innovation efforts in business stall because the organization loses touch with the core needs of their current and potential customers. Fortunately, human centered design can help organizations be much more responsive to the ever changing needs of customers. The methods and mindsets of design have a proven track record of driving innovation across multiple industries.

The Design Studio uses experiential learning to teach design techniques through repeated practice. Case studies of human centered design in action reinforce the core lessons. In this program you will learn by doing. First by engaging in two design projects, then by developing your own design project to bring back to your organization.

Impact
Design Thinking will teach you the basic skills needed to implement a design process in your organization. We focus on mastering our four-step process while learning a number of supporting design methods along the way.

By the end of the three days, participants will be able to:
  • Draw out key insights through customer interviews
  • Reframe complex problems into actionable challenges
  • Generate novel ideas through creative, collaborative brainstorming
  • Rapidly prototype and test new ideas
  • Evaluate the aspects of their work environment that support and hinder creative work
  • Lead teams through a creative process
Program Structure
Participants learn a human centered design process by working through two design projects. Each project is hands-on and team based. All participants will experience our four-step process: Explore, Reframe, Generate, and Prototype. The instructors introduce core design concepts through short lectures and case studies. The new methods are immediately put into action. The program concludes with participants scoping a design project to complete back at their organizations.

Day One: The day begins with a two-hour design project. This introduces the fundamental concepts and immerses participants into a style of working that promotes creative innovation. From there we launch the second design project, which runs until the end of day two. Participants form teams of three and begin step one of our design process—Explore. The teams will leave the design studio and conduct fieldwork in the city. When they return, instructors will guide the teams through the Reframe step where they will synthesize their fieldwork.

Day Two: The project continues as teams begin brainstorming potential solutions in the Generate step. They then select two or three ideas and build them out in the Prototype step. The solutions are tested with real users. After completing the four steps, we focus on creating a compelling story that richly describes the problem to be solved and how the current solution addresses that problem.

Day Three: The final day is all about taking it home. Instructors will share case studies illustrating how design can be used in organizational settings. Participants will learn how different work environments can support or hinder a design process. Finally, each participant will scope a short design project to be completed in their first week back at the office. The ultimate goal is to develop a design practice that continues beyond the three days of the workshop.

Participant Profile
Design Thinking is ideal for executives who want drive innovation by deeply understanding their customers and rapidly testing ideas. These methods can be used in any industry or business model, including SaaS and B2B.

Admissions Qualifications:
Successful candidates should have managerial experience and responsibilities matching a program’s “Who Should Attend” or “Participant Profile” description. All registrations are subject to approval by Columbia Business School.

Still have questions? Ask the community.

Refund Policy
Notification of withdrawal must be sent in writing to CourseHorse. Full refunds can be obtained up to 30 days before the program start date. Due to the costs incurred for program preparation and administration, any cancellations or requests for transfers or deferrals received 30 days or less from the program start are subject to penalty fees as described below. 
  • More than 30 days notice: 0% Cancellation – Transfer Penalty
  • 14 to 30 days notice: 30% Cancellation – Transfer Penalty
  • Less than 14 days notice: 50% Cancellation – Transfer Penalty
Columbia Executive Education, at its sole discretion, reserves the right to limit enrollments regardless of acceptance status. Individuals who have paid tuition but who are deemed ineligible to participate due to such enrollment limitations will receive a refund.

Substitutions:
Requests must be submitted in advance to Columbia Business School Executive Education and will be reviewed on an individual basis, based on participant qualifications and lead time needed for any program pre-work.

Transfers: Transfer requests must be submitted to Columbia Business School Executive Education and must indicate the new dates and/or new program the participant wishes to attend. Transfers are valid only within one year of the original program start date.

Refunds: Any remaining balance of a cancelled program's payment can be applied to another Columbia Business School Executive Education program within one year of the program date. After one year, the balance is nonrefundable.

Full tuition is nonrefundable under these conditions:
  • The registrant or substitute does not enroll in another program within one year of the original start date, and/or
  • The registrant or substitute defers or transfers more than two times.

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Start Dates (2)
Start Date Time Teacher # Sessions Price
8:30am - 5:30pm Adam Royalty 3 $6,550
This course consists of multiple sessions, view schedule for sessions.
Wed, Apr 01 8:30am - 5:30pm Adam Royalty
Thu, Apr 02 8:30am - 5:30pm Adam Royalty
8:30am - 5:30pm Adam Royalty 3 $6,550
This course consists of multiple sessions, view schedule for sessions.
Tue, Dec 08 8:30am - 5:30pm Adam Royalty
Wed, Dec 09 8:30am - 5:30pm Adam Royalty

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