Brand Strategy Workshop

at General Assembly - Flatiron

(2197)
Course Details
Price:
$60 8 seats
Start Date:

Tue, Oct 01, 10:00am - 1:00pm

Next start dates (2)

Location:
Flatiron, Manhattan
10 E 21st St 3rd Fl
Btwn Broadway & 5th Ave
New York, New York 10010
(Map)
Share:
Purchase Options
Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Jen Glantz

What you'll learn in this branding training:

Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including:

  • brand definition, origins and evolution
  • types of branding; Consumer, Corporate, Place, Personal
  • understanding your audience, analysing human behaviour traits to inform brand design and communication strategies.

You will walk away with a toolkit of approaches and methodologies to build your own brand strategies and the ability to observe and critique other brands.

This workshop is idea for beginners starting out to launch a new brand or idea, business-owners or those starting-up new businesses, designers and communications professionals from all levels and areas.

Takeaways

Participants will leave the workshop with an understanding of:

  • Naming: why does it matter and how to do it
  • Verbal Identity: why is it important and to craft a unique voice
  • Positioning your brand: concept and applicable tool
  • Building your brand strategy: bringing all the above together
  • Digital branding: principles, approaches and applications
  • Brand Architecture: concept, models and application
  • Writing your brand narrative (i.e. elevator speech)
  • Designing brand experiences: how to use mediums to express your brand and meet your audiences’ wants and needs

Preparation

Bring something to take notes such as a laptop or note pad.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Map

Google Map

General Assembly

All classes at this location

Start Dates (3)
Start Date Time Teacher # Sessions Price
10:00am - 1:00pm Jen Glantz 1 $60
2:00pm - 5:00pm Jen Glantz 1 $60
10:00am - 1:00pm Jen Glantz 1 $60

Benefits of Booking Through CourseHorse

Booking is safe. When you book with us your details are protected by a secure connection.
Lowest price guaranteed. Classes on CourseHorse are never marked up.
This class will earn you 600 points. Points give you money off your next class!
Questions about this class?
Get help now from a knowledge expert!
Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Ziad
Is it one day session? Thanks
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Ziad! Yes, this class is for a one-day session only. Thanks!
Answer
Cancel

Reviews of Classes at General Assembly (2,182)

(2182 Reviews)
Brand Strategy Workshop
Reviewed by Ariele Elena K. on 4/25/2019
Jen is phenomenal. What a power source of information, energy, and know-how. I can't wait to check out her other course offerings! Thank you.
Brand Strategy Workshop
Reviewed by Ramez Y. on 4/24/2019
Was very useful and informative.
Brand Strategy Workshop
Reviewed by Anonymous on 12/18/2018
I thought the instructor knew her sh*t and the content was easy to absorb.
Brand Strategy Workshop
Reviewed by Alanna Z. on 8/19/2019
Brand Strategy Workshop
Reviewed by Anonymous on 4/25/2019
loading...
Similar Classes

School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

Read more about General Assembly

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified NYC educator.

Ready to take this class?
BOOK NOW
Booking this class for a group? Find great private group events here