Google Ads Bootcamp

Name: Google Ads Bootcamp
Start: 2024-11-07T18:00:00-05:00
End: 2024-11-07T21:00:00-05:00
Location: Noble Desktop

Noble Desktop

4.6 373 reviews

Master the art of successful paid campaigns with the comprehensive Google Ads workshop at Noble Desktop. Learn tried-and-true techniques from an industry expert and take your brand awareness to new heights. Don't miss this opportunity to expand your advertising expertise.

Beginner
18 and older
$650
185 Madison Ave, New York, NY & Virtually Online

Start Dates (4)

$650

Mon, May 6th, 6–9pm EDT

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Mon, May 06 at 6:00pm - 9:00pm
Wed, May 08 at 6:00pm - 9:00pm
Mon, May 13 at 6:00pm - 9:00pm
Wed, May 15 at 6:00pm - 9:00pm

Thu, May 30th, 10am–5pm EDT

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Thu, May 30 at 10:00am - 5:00pm
Fri, May 31 at 10:00am - 5:00pm

Thu, Aug 8th, 10am–5pm EDT

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Thu, Aug 08 at 10:00am - 5:00pm
Fri, Aug 09 at 10:00am - 5:00pm

Thu, Nov 7th, 6–9pm EDT

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Thu, Nov 07 at 6:00pm - 9:00pm
Tue, Nov 12 at 6:00pm - 9:00pm
Thu, Nov 14 at 6:00pm - 9:00pm
Tue, Nov 19 at 6:00pm - 9:00pm

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Description

What you'll learn in this google training:

This workshop is a comprehensive look at all aspects of Google Ads. Get an introduction to paid advertising and walk away with an understanding of the essential elements needed to create successful paid campaigns via Google.

For more information about the topics covered in class, please refer to the syllabus below. This is a great opportunity for anyone looking to expand their brand awareness through tried-and-true techniques as taught by an NYC industry expert.

This class does not cover Google Shopping.

Learn more about Google Ads Bootcamp at Noble Desktop.

Syllabus

Section I

Introduction to Google Ads

What is Google Ads?
Google Ads Terminology
The Role of Google Ads
Understanding the Google Network
How Paid Search Works
The Pillars of Google Ad Success

Keyword Research

What is Keyword?
Different Types of Keywords
What is Keyword Research
Keyword Research Methodology
How to Choose the Right Keywords to Target

Creating a Google Ads Account

What is a Campaign?
Campaign Types
Campaign Goals
Naming Your Campaign
Choosing Campaign Types
Location Targeting
Languages
Budget
Delivery Method
Bid Strategies: Manual vs Automated

Keyword Match Types

What are match types?
How to use match types

Ad Creation

What is an Ad Group?
The Goal of Your Ads
Anatomy of a Text Ad
How to Write Compelling Descriptions
Introduction to Call to Actions
How to Test Your Ads
Ad Policies to Comply With
Ad Extensions

Ad Rank & Quality Score

What is Quality Score?
How Quality Score Affects Your Campaigns
Quality Score Factors
Understanding the Ads Auction
What is Ad Rank?
How Ad Rank Works

Landing Pages

What is a Landing Page
Landing Page Use Cases
Types of Landing Pages
Steps to Building High Converting Landing Pages

Conversion Tracking

What is a Conversion?
What is Conversion Tracking?
Different Types of Conversions to Track
Steps to Setting Up Conversion Tracking
Linking Google Accounts

Overview of Google Ads Dashboard

Section II

Campaign Optimization

Understanding Reports in Google Ads
Analyzing Reports in Google Ads
Analyzing & Optimizing Campaign Performance
Data Segmentation
Bid Management

Account Automation

What is Automation?
When to Automate Your Account?
Steps to Automating Your Account?

Audience Targeting

Understand what audience targeting is
A look at the different types of audience targeting
How to setup audience targeting

Remarketing with Google Ads

Introduction to Remarketing
Types of Remarketing
Why you need Remarketing
Developing your Remarketing Strategy
Installing your Remarketing Code
Launching a Remarketing Campaign

Display Advertising with Google Ads

Introduction to Display Advertising
Understanding the Display Network
Bidding Strategies for Display
Targeting via the Display Network
Ad Formats
Display Campaign Management

Refund Policy

Students may cancel up to 14 days before the class/program start date and receive a refund, less the registration fee (10% of the undiscounted course price).
Cancellations within 14 days are not permitted, but students may reschedule up to three business days before the class start date.
For cancellations and reschedules, please email us at [email protected]"

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Noble Desktop is a renowned educational institution that specializes in providing comprehensive training in various creative and technology-related fields. Established in 1990 and headquartered in New York City, Noble Desktop has earned a stellar reputation for its high-quality courses and innovative...

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