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Google Analytics Bootcamp

Gain a solid understanding of Google Analytics and how to interpret its data in this comprehensive workshop. Learn how to optimize the wealth of information to make better business decisions and uncover growth opportunities.

  • All levels
  • 18 and older
  • $350
  • Earn 10% Rewards
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  • 185 Madison Ave, New York, NY & Virtually Online
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  • Thu, Nov 21 at 6:00pm - 9:00pm
  • Tue, Nov 26 at 6:00pm - 9:00pm
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Class Description


What you'll learn in this google analytics training:

In this intensive course, you’ll learn how to use Google Analytics, interpret its data, and make better business decisions.

This comprehensive workshop takes a deep dive into Google Analytics and its many applications.

Learn how to set up an account and understand what you should be tracking. Leave with a solid understanding of the tool and how to optimize its wealth of data towards your advantage.

A Google Analytics account is not mandatory. However, if you already have one, please make sure you have access to it during class. For more information about the topics covered in the course, please refer to our syllabus below.

What You’ll Learn:

  • Understand what Google Analytics is
  • Determine important KPIs you need to track
  • Take a deep look into Google Analytics Reports
  • Get a deeper look into your website visitors’ behavior to find opportunities for growth
  • How to track the success of your marketing campaigns with Google Analytics
  • Learn how to answer specific marketing questions stakeholders ask
  • Understand key terms in Google Analytics
  • What the differences are in GA4 compared to the Universal Analytics
  • How to get started with GA4
  • A walkthrough of the GA4 Interface

Course Syllabus

  • Introduction to Google Analytics
  • Developing a Google Analytics Strategy
  • Best Practices for Setting Up a Google Analytics Account
  • Introduction to Filters
  • Conversion Tracking
  • An overview of the Google Analytics Dashboard
  • Google Analytics Reports
  • How to leverage Google Analytics data to improve performance
  • UTM Code Tracking
  • Retargeting

Learn more about the Google Analytics Bootcamp at Noble Desktop.


Google Analytics Curriculum

Introduction to Google Analytics

  • What is Web Analytics
  • Intro to Google Analytics
  • How Google Analytics Works
  • Why Web Analytics Matter
  • Questions Google Analytics Answers
  • The Role of Analytics in Your Buyers Journey

Developing a Google Analytics Strategy

  • Intro to Measurement Plans
  • The Importance of Measurement Plans
  • Who Should be Involved in Creating a Measurement Plan?
  • Framework for Developing a Measurement Plan

Best Practices for Setting Up a Google Analytics Account

  • How to install Google Analytics Tracking Code
  • How to test to confirm codes are installed and tracking correctly
  • Understanding the structure of your Google Analytics Account
  • Introduction to Views in Google Analytics
  • Google Analytics account limits
  • Understanding account users and permissions
  • Important Google Analytics configurations

Introduction to Filters

  • Understanding Google Analytics filters
  • Google Analytics filter types
  • How to setup Google Analytics filters?

Conversion Tracking

  • What is conversion tracking?
  • What are goals?
  • How to setup goals
  • Important configurations for tracking ecommerce transactions

An overview of the Google Analytics Dashboard

  • An overview of reports
  • Understanding dimensions & metrics

Google Analytics Reports

  • Audience Report, what it’s for and how to use it
  • Acquisition Report, what’s it for and how to use it
  • Behavior Report, what it’s for and how to use it
  • Conversion Report, what it’s for and how to use it
  • Ecommerce Report, what’s its for and how to use it

How to leverage Google Analytics data to improve performance

  • How to share reports
  • How to setup dashboards and shortcuts
  • How to track your marketing campaigns in Google Analytics

UTM Code Tracking

  • Why Tracking Visitors Matters
  • Introduction to UTM Parameters
  • Anatomy of a UTM Parameter
  • A Look at UTM Parameters in Google Analytics
  • How to Create a Link with the UTM Builder


  • Introduction to Retargeting
  • Why Retargeting
  • How to Create a Retargeting List

Refund Policy

  • Students may cancel up to 14 days before the class/program start date and receive a refund, less the registration fee (10% of the undiscounted course price). 
  • Cancellations within 14 days are not permitted, but students may reschedule up to three business days before the class start date.
  • For cancellations and reschedules, please email us at [email protected]"

Reviews of Classes at Noble Desktop (374)

(4.6-star rating across 374 reviews)
  • Google Analytics Bootcamp

    Anonymous review on 11/1/2023
    Great bootcamp class. Nicole was informative and eager to answer any questions.
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Review Summary by CourseHorse

Students who attended the Google Analytics Bootcamp class had a positive experience and found it highly informative. The instructor, Nicole, was knowledgeable and readily available to address any queries. The emphasis of the class seemed to be on thoroughly understanding the subject matter and developing practical skills. According to one student, the most insightful lesson learned was "how to effectively track and measure website performance to optimize marketing strategies."

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Noble Desktop

Noble Desktop is a renowned educational institution that specializes in providing comprehensive training in various creative and technology-related fields. Established in 1990 and headquartered in New York City, Noble Desktop has earned a stellar reputation for its high-quality courses and innovative...

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All classes at this location

We are located in New York City on 34th street and Madison Avenue, a few blocks from Penn Station, Port Authority and Times Square. You may also attend this class live online (virtual training) via Zoom. We will reach out with additional information, including the Zoom info and class files.

Also available virtually online

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