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Google Ads Bootcamp

Master the art of successful paid campaigns with the comprehensive Google Ads workshop. Learn tried-and-true techniques from an industry expert and take your brand awareness to new heights. Don't miss this opportunity to expand your advertising expertise.

  • Beginner
  • 18 and older
  • $650
  • Earn 10% Rewards
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  • 185 Madison Ave, New York, NY & Virtually Online
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Start Dates (3)

  • $650
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  • Thu, May 30 at 10:00am - 5:00pm
  • Fri, May 31 at 10:00am - 5:00pm
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  • Thu, Aug 08 at 10:00am - 5:00pm
  • Fri, Aug 09 at 10:00am - 5:00pm
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  • Thu, Nov 07 at 6:00pm - 9:00pm
  • Tue, Nov 12 at 6:00pm - 9:00pm
  • Thu, Nov 14 at 6:00pm - 9:00pm
  • Tue, Nov 19 at 6:00pm - 9:00pm
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Class Description

Description

What you'll learn in this google training:

This workshop is a comprehensive look at all aspects of Google Ads. Get an introduction to paid advertising and walk away with an understanding of the essential elements needed to create successful paid campaigns via Google.

For more information about the topics covered in class, please refer to the syllabus below. This is a great opportunity for anyone looking to expand their brand awareness through tried-and-true techniques as taught by an NYC industry expert. 

This class does not cover Google Shopping.

Learn more about Google Ads Bootcamp at Noble Desktop.

Syllabus

Section I

Introduction to Google Ads

  • What is Google Ads?
  • Google Ads Terminology
  • The Role of Google Ads
  • Understanding the Google Network
  • How Paid Search Works
  • The Pillars of Google Ad Success

Keyword Research

  • What is Keyword?
  • Different Types of Keywords
  • What is Keyword Research
  • Keyword Research Methodology
  • How to Choose the Right Keywords to Target

Creating a Google Ads Account

  • What is a Campaign?
  • Campaign Types
  • Campaign Goals
  • Naming Your Campaign
  • Choosing Campaign Types
  • Location Targeting
  • Languages
  • Budget
  • Delivery Method
  • Bid Strategies: Manual vs Automated

Keyword Match Types

  • What are match types?
  • How to use match types

Ad Creation

  • What is an Ad Group?
  • The Goal of Your Ads
  • Anatomy of a Text Ad
  • How to Write Compelling Descriptions
  • Introduction to Call to Actions
  • How to Test Your Ads
  • Ad Policies to Comply With
  • Ad Extensions

Ad Rank & Quality Score

  • What is Quality Score?
  • How Quality Score Affects Your Campaigns
  • Quality Score Factors
  • Understanding the Ads Auction
  • What is Ad Rank?
  • How Ad Rank Works

Landing Pages

  • What is a Landing Page
  • Landing Page Use Cases
  • Types of Landing Pages
  • Steps to Building High Converting Landing Pages

Conversion Tracking

  • What is a Conversion?
  • What is Conversion Tracking?
  • Different Types of Conversions to Track
  • Steps to Setting Up Conversion Tracking
  • Linking Google Accounts

Overview of Google Ads Dashboard

Section II

Campaign Optimization

  • Understanding Reports in Google Ads
  • Analyzing Reports in Google Ads
  • Analyzing & Optimizing Campaign Performance
  • Data Segmentation
  • Bid Management

Account Automation

  • What is Automation?
  • When to Automate Your Account?
  • Steps to Automating Your Account?

Audience Targeting

  • Understand what audience targeting is
  • A look at the different types of audience targeting
  • How to setup audience targeting

Remarketing with Google Ads

  • Introduction to Remarketing
  • Types of Remarketing
  • Why you need Remarketing
  • Developing your Remarketing Strategy
  • Installing your Remarketing Code
  • Launching a Remarketing Campaign

Display Advertising with Google Ads

  • Introduction to Display Advertising
  • Understanding the Display Network
  • Bidding Strategies for Display
  • Targeting via the Display Network
  • Ad Formats
  • Display Campaign Management

Refund Policy

  • Students may cancel up to 14 days before the class/program start date and receive a refund, less the registration fee (10% of the undiscounted course price). 
  • Cancellations within 14 days are not permitted, but students may reschedule up to three business days before the class start date.
  • For cancellations and reschedules, please email us at [email protected]"

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We are located in New York City on 34th street and Madison Avenue, a few blocks from Penn Station, Port Authority and Times Square. You may also attend this class live online (virtual training) via Zoom. We will reach out with additional information, including the Zoom info and class files.

Also available virtually online

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