Classes taught by Kelley Williams in NYC, New York

Instructor: Kelley Williams

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Avoiding Vanity Metrics

General Assembly @ 902 Broadway, New York, NY

In this class, students will understand the meaning behind commonly-used social media metrics, identify opportunities to drive better ROI on social media, and learn how to attribute social activity to business outcomes. Having a million impressions and 100,000 followers is great, but how much did it cost you to get there? And how is that driving your bottom-line growth? Don’t fall into the common pitfalls of vanity measurements in social media...

All levels 18 and older

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$35

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Rules of Engagement

General Assembly @ 902 Broadway, New York, NY

This workshop will take you through how to set up a social marketing strategy that helps guide users in this journey, taking them from just merely being aware to becoming true brand advocates. Engagement is one of the hottest metrics in social marketing. While there are a number of ways to measure engagement, the concept can still feel nebulous. If you want to understand what makes an engaged member of a community, you have to walk in their shoes....

All levels 18 and older

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$30

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