Oded Netzer, Christopher Frank and Paul Magnone

Teaches at Actors Connection New York

Oded Netzer, Faculty Co-Director
Associate Professor of Business at Columbia Business School

Professor Netzer's research at Columbia Business School centers on one of the major business challenges of the data-rich environment of the 21st century: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions.

He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts.
 
Christopher Frank, Faculty Co-Director
Vice President at American Express
As Vice President of Global Marketplace Insights at American Express, Christopher Frank is responsible for advertising, brand, and business-to-business research. Prior to joining American Express, he spent ten years at Microsoft as senior director in market research.

Chris has won industry awards for his accomplishments in analyzing the swing voter consumer, developing a framework for effective branding and building a social media analytics system. He is a recipient of the Wall Street Journal Achievement Award.
 
Paul Magnone, Faculty Co-Director
Management Consultant
A business development leader and technology strategist, Paul Magnone focuses on bigger, better, and bolder solutions that are meaningful and yet simple to use. He has over 25 years of experience with leading companies such as Deloitte and IBM as well as start ups in cloud computing and tech in strategic planning, new product development, go-to-market launch, acquisition integration, alliance management, and consultative sales.

He has led efforts to build new service solutions to deliver what clients want next by tapping advances in cloud, big data, cognitive computing, Internet of Things, social media and mobility.